Copywriting Books

 

So, let’s imagine what an Ideal Copywriter reads during his week (he reads a lot:)!

Monday

1. Ogilvy on Advertising by David Ogilvy.
2. The Adweek Copywriting Handbook by Joseph Sugarman.
3. Hypnotic Writing: How to Persuade Your Customers with Only Your Words by Joe Vitale.
4. Copywriting: The Creative Process of Writing Text for Advertisements Or Publicity Material by Rob Bowdery.
5. Kick-Ass Copywriting in 10 Easy Steps: Build the Buzz and Sell the Sizzle by Susan Gunelius.

Tuesday

1. 100 Great Copywriting Ideas: From Leading Companies Around the World by Andy Maslen.
2. Copywriting: Successful Writing for Design, Advertising, and Marketing by Mark Shaw.
3. Masters of Copywriting: 22 of the World’s Greatest Advertising Writers Reveal the Secrets of Selling with Words! by J George Frederick.
4. Brilliant Copywriting: How to Craft the Most Interesting and Effective Copy Imaginable by Roger Horberry.
5. The copywriter’s Handbook: Third Edition: A step-by-step guide to writing copy that sells by Robert W. Bly.

Wednesday

1. The Copy Workshop Workbook 2002 by Bruce Bendinger.
2. Keys to great writing by Stephen Wilbers.
3. Make every word count by Gary Provost.
4. Common Sense Direct Marketing and Sales letters that Sell by Drayton Bird.
5. Craft of Copywriting by Alastair Crompton.

Thursday

1. Can I change your mind by English copywriter Lindsay Camp.
2. Bill Bernbach’s Book: A History of the Advertising that Changed the History of Advertising by Bob Levinson.
3. Basics Adverising: Copywriting by Rob Bowdery.
4. Great Print Advertising: Creative Approaches, Strategies. And Tactics byAnthony Antin.
5. Advertising: Concept and Copy, Second Edition by George Felton.

Friday

1. Creative Advertising & Copy Workshop Workbook by Bruce Bendinger.
2. The Copy Book : How 32 of the World’s Best Advertising Writers Write Their Advertising by Alastair Crompton.
3. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads by Luke Sullivan.

Saturday

Writing and reading his own texts:)

Sunday is Sunday:)

In your opinion what should an Ideal Copywriter really do?