Round Table: Typical mistakes of place marketing and its cases-antipodes All cards (maps) on the table: openly about place branding (1) Text: Inna IMAS, Copywriter of the Pleon Talan PR agency Place branding – a hot discussion topic and a playing field for experiments. Some consider a country or a city brand a “must have”, … Continue reading
True Blood: My Favourite Quotes
Well, I’m watching a new TV series – True Blood. It’s not that I like vampires so much (although I’ve read a lot of Ann Rice books). I like the way True Blood is made – amazing actors, good play, nice music and unique atmosphere. But most of all I’m excited about the dialog The … Continue reading
Мини-интервью: PR-каникулы – взгляд изнутри
Как отдыхают люди, которые зачастую работают днем и ночью, по выходным и праздникам и не всегда могут позволить себе такую роскошь, как двухнедельный отпуск? Чтобы узнать ответы из первых уст, мы опросили пиарщиков. А чтобы получить максимально полную картинку, мы задавали вопросы не только украинским PR-профи, но и зарубежным коллегам. Итак, знакомьтесь! Эдна Каплан (Edna … Continue reading
Mini interview: “About Western PR education”
This is the English version of the interview. Specially for this issue of UAPR Bulletin, Lada Brunova (as a student) and Gaetan Giannini (as a professor) agreed to talk about Western (from the Ukrainian point of view) PR education. Our experts: Gaetan Giannini – Assistant Professor/Chair at Cedar Crest College Department of Business, Management & … Continue reading
Have you ever tried eggs from the washer?:)
Laundering with Electrolux – gentler than with your hands? Translation of the tables: 1. Test for delicacy 2. Electrolux washer with an underwear washing feature 3. Conclusion: gentler than with your hands What do you think? As for me I think it’s uncommon and fun format for the washer:)
